At the start of the program, I took on the creative direction and copywriting for the intern photoshoot and social media launch campaign to introduce the cohort and affiliated merchandise.
Each intern was introduced throughout the course of a week, with carousel posts on the feed as well as Instagram Story highlights.
The aim of the campaign was to show how diverse and well-rounded the cohort was as a creative team, as well as to introduce them to potential creative partners.
Body parts (hands, feet, head) were utilized as imagery to showcase each intern’s background, creative practice, and career goals.
Credits
Collage Art & Design: Tina Tona | Graphic Design: Elad Cohen | Photography: Dylan Uema| Videography: Kaya Kadar